Amount of Televised Alcohol Advertising Exposure and the Quantity of Alcohol Consumed by Youth

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Amount of Televised Alcohol Advertising Exposure and the Quantity of Alcohol Consumed by Youth.

OBJECTIVE Although studies demonstrate that exposure to brand-specific alcohol advertising is associated with an increased likelihood of youth consuming particular brands, the relationship between quantity of brand-specific advertising exposure and quantity of brand-specific consumption has not been firmly established. METHOD Using the Alcohol Brand Research Among Underage Drinkers (ABRAND) n...

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Alcohol advertising and youth.

OBJECTIVE The question addressed in this review is whether aggregate alcohol advertising increases alcohol consumption among college students. Both the level of alcohol-related problems on college campuses and the level of alcohol advertising are high. Some researchers have concluded that the cultural myths and symbols used in alcohol advertisements have powerful meanings for college students a...

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Exposure to televised alcohol ads and subsequent adolescent alcohol use.

OBJECTIVE To assess the impact of televised alcohol commercials on adolescents' alcohol use. METHODS Adolescents completed questionnaires about alcohol commercials and alcohol use in a prospective study. RESULTS A one standard deviation increase in viewing television programs containing alcohol commercials in seventh grade was associated with an excess risk of beer use (44%), wine/liquor us...

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Effects of alcohol advertising exposure on drinking among youth.

OBJECTIVE To test whether alcohol advertising expenditures and the degree of exposure to alcohol advertisements affect alcohol consumption by youth. DESIGN Longitudinal panel using telephone surveys. SETTING Households in 24 US media markets, April 1999 to February 2001. PARTICIPANTS Individuals aged 15 to 26 years were randomly sampled within households and households within media market...

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Child and adolescent exposure to alcohol advertising in Australia's major televised sports.

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ژورنال

عنوان ژورنال: Journal of Studies on Alcohol and Drugs

سال: 2016

ISSN: 1937-1888,1938-4114

DOI: 10.15288/jsad.2016.77.723